13 Dec 08

National Geographic Store in Singapore

Yay you read that right. The store opens on Sunday at Vivocity but i was lucky enough to get a preview of the store this evening. Yknow what these Ogilvy people do (the organisers) – they build up anticipation so well. The store location wasn’t stated on the invite and so the bloggers met at a carpark to be greeted by “an exhibition crew of SUVs” that would take us there. That was a little something something i appreciated.


Some of the SUVs. There was apparently one car for each blogger (about 12 of us i think) so it was a pretty cool thing to witness. A whole line of tall cars – crew gang club scary!


He’s “Big Bear” and his ride was the biggest and tallest and i was a little sad cos he didn’t hear me when i said i wanted to take his, and someone with a louder voice got it instead – haha. I get terribly awkward and shy at these things, meeting a bunch of strangers and such.

So the store is on the first level of Vivocity, and this is what it looks like from the front of the store.


Those are cushions made to resemble rocks!


This is the wind chamber for customers to try on Gortex jackets so you know it really works and keeps you warm. The screen there allows you to monitor your body temperature. I thought this box was smart! Definitely one of the popular aspects of the store.


Something i wanted to purchase, it’s a video camera of sorts. But no one seemed to be buying anything so i’ll come back next time! And a few other things i’d want for my home.

This is a first in Asia, the only other store is in London. The bigwigs of NatGeo (the man above is one of them, he’s a funny one!) shared quite a bit on the concept of the store. Go there, be inspired, be edutained (they kept using that word and i thought it was hilarious) about our life earth environment. They made it easy to do with the interior of the store. It feels like home, only 100x bigger and with very very cool things. There’s alot more to look at but i was pretty much drawn to the ‘old gentlemen’s club’ parts of the store so my pictures only say so much.

Oh! and he shared something, he mentioned NatGeoFood which is a site you can get tips/info on food from all around the world!

Thank you Pat, Tania and Brian!

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